Skip to main content

External Analytics (Google Analytics, etc.)

This guide describes how form activity can be tracked in external analytics tools like Google Analytics.

Audience: Users already familiar with Google Analytics or similar platforms.

← Back to Overview · Analytics and Reporting

1. Why Use External Analytics?​

External analytics tools let you:

  • See form activity in the context of the entire user journey.
  • Combine form submissions with other site events.
  • Build funnels and conversion reports across multiple pages.

EasyForms can send events or data to these tools when forms are viewed or submitted.

2. Typical Google Analytics Setup​

  1. Ensure Google Analytics (GA4 or Universal Analytics) is installed on your Joomla site.
  2. In EasyForms Integrations or Analytics settings (admin area):
    • Enter your GA Measurement ID (for GA4).
    • Enable any available options to track form views and submissions as events.
  3. In Google Analytics:
    • Confirm that events (such as form_view or form_submit) are being received.
    • Optionally mark certain events as conversions.

Specific event names and configuration details depend on your EasyForms version and analytic settings.

When tracking user behavior:

  • Follow local privacy laws (GDPR, CCPA, etc.).
  • Use consent banners or opt-in mechanisms if required.
  • Be clear with users about what you track and why.

Consult your legal or compliance advisor if you are unsure which rules apply.

4. Troubleshooting External Analytics​

If you don’t see form events in your analytics tool:

  • Check that your site’s tracking code is installed and firing.
  • Verify that EasyForms integration settings are correct.
  • Use your browser’s developer tools to confirm that tracking requests are sent.
  • Remember that some tools (like GA4) may take a short time to show new events.

For advanced debugging, involve a developer or analytics specialist.