Analytics and Reporting
This guide explains how to understand form performance using EasyForms’ built-in analytics.
Audience: Site owners and marketers who optimize forms.
← Back to Overview · Viewing Submissions
1. What You Can Learn from Analytics
EasyForms analytics (depending on configuration) can show:
- Total submissions for each form.
- Conversion rate (how many visitors submitted the form).
- Completion rates for multi-page forms.
- Trends over time (daily, weekly, monthly).
- Device and platform breakdowns (desktop vs mobile, browser types).
These insights help you improve form design and measure campaign performance.
2. Accessing Analytics
- In the Joomla Administrator, go to Components → EasyForms.
- Click Analytics or open analytics from within a specific form.
- Select the form and date range you want to analyze.
You may see multiple tabs or sections, such as Overview, Submissions, Conversion, Audience, Devices, or Trends.
3. Reading Key Metrics
- Submissions – total number of completed forms.
- Conversion Rate – percentage of visitors who submitted.
- Drop-off points – pages or questions where users most often abandon a multi-page form.
- Device Breakdown – e.g., 70% mobile, 30% desktop.
Use these metrics to:
- Identify forms with lots of views but low conversion (candidates for simplification).
- Spot device-specific issues if conversion is much lower on mobile.
4. Improving Your Forms Based on Analytics
- Simplify or shorten forms with low conversion.
- Move critical fields earlier in the form.
- Fix confusing questions that cause drop-offs.
- Adjust design or spacing if mobile users struggle.
Make small changes and recheck analytics after a period of time.
5. Exporting or Sharing Reports
You can:
- Take screenshots of key analytics views for reports.
- Export data or metrics if your EasyForms version supports it.
For deeper analysis across your entire site, consider connecting to an external analytics tool (see the next guide).